Social Media

Are Bloggers Disclosing their Relationships with Companies?

News article taken from Libation Law BlogMost people are probably very unaware, but the FTC has very strict guidelines regarding the disclosure of any relationship a company has with someone tweeting or blogging reviews of their products. The Federal Trade Commission’s guidelines “Concerning the Use of Endorsements and Testimonials in Advertising” are a pretty short read.  Which is interesting given that they can amount to some extremely hefty penalties for any winery or brewery that…

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10 Questions to Ask Yourself Before You Start a Blog – Part 1 of 2.

As is the way with these types of posts, I started writing this article hoping to try and fit it all into one, and soon realized that it just wasn’t going to happen. In reality, this post could have probably been 10x the length it is right now. What follows is part 1, and part 2 will probably be posted sometime over the next few days. These are my 10 questions to ask yourself (in…

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Why Social and Selling Don’t Mix….Another Nail in the Coffin for the Question of ROI in Social Media.

The news this week reported on Bloomberg.com doesn’t exactly help provide the answer businesses were looking for, in respect to the question: “What is the true ROI of social media?” Bloomberg reported the following: “Last April, Gamestop opened a store on Facebook in an attempt to generate sales from their growing fanbase of 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Less than 6 months later, the store has been quietly…

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Why I Think Google+ has the Potential to Kill Facebook

There’s been so much flying around the Internet with regard to Google’s new social service (Google +), that I thought it warranted a quick post. I don’t want to drag this article out too much, after all this is a wine website; but with me taking such an active interest in social media, I thought it was worth letting you know some of my insights:  Google seems to be listening to its audience (customers), unlike…

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Top 8 Wineries Doing Facebook Right!

It was surprisingly difficult to write this article. This title originally was “Top 10 Wineries Doing Facebook Right!” but I just couldn’t find 10 wineries. A much easier post would have been “Top 200 Wineries Doing Facebook Wrong!” I could name-names, but that wouldn’t be very fair now would it? The thing that makes all of this worse is that the really big ones, supposedly the ones with the big marketing budgets are generally the…

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