Blogyourwine.com uses the Internet and Social Media to talk and engage consumers about your wine.Think of it like a feature in a magazine, only;
– Far less expensive.
– More engaging.
– Remaining visible for much longer.
– More widely distributed, and with a greater reach.
– Reading more like an editorial, rather than a paid feature.
Ok, so how can it help me?
Your wines will be featured on the site(s), with me essentially serving as your winery/brand advocate. I’ll create content (spread over a month-long period), in the form of:
Advocate your wine/winery through social media.
Create user-friendly and engaging content based solely around your wines.
Share the created content through social media outlets.
Reinforce your visibility online, as well as follow-up engagement.
Provide support integrating social media into your current marketing strategy.
Connect one-on-one directly with consumers in conversations about your wine.
Content takes multiple forms:
Original wine insights in video form. Short, to the point, fun, packed full of information, and with high search visibility.
Wine insights in text form which give a detailed background on the wines you produce, rather than strictly focusing on taste.
Original editorial-quality photos of your wines taken and hosted online in various forums, again with high search visibility.
Meals created specifically to pair with your wines, with the results being documented and published.
Submission of created content to online wine networks / communities.
Engaging the public through online conversation on various social media outlets.
What’s the purpose behind this?
The overall aim of the program is to provide an uptake in conversations, brand engagement, and connections; pushing new customers through your “brand acceptance funnel” as quickly as possible.
But I already do my own Social Media…
This program is not by any means meant to provide a solution to all your Social Media needs; but is an excellent utility to be used in conjunction with starting/reinforcing your own Social Media strategy. Truth-be-told, this program actually works a lot better if you already have, or plan on having, Social Media built into your marketing strategy.
Can you prove a return on investment, and how many cases of my wine are you going to sell?
There should be no doubt in your mind that Social Media impacts decision-making that can impact sales.
If you talk to people at major companies, they’re all in on Social Media. Why? Because they know that it can help them not only brand their product, but also move their product. However, for the most part the relationship between Social Media and sales is often indirect, difficult to measure, and is more of a mid-to-long-term strategy.
With all of that being said, the content produced as a part of this program is specifically created so as to guide the reader through the “brand acceptance funnel” as quickly as possible, and provide a clear path toward the purchase of your wine.
What’s the cost and what do you guarantee?
Firstly, I promise it’s more affordable than any other service available, and can be tailored to meet your needs / brand identity. As far as guarantees go; this content is highly visible, and if someone is looking online for your wines, this material will be some of the first to appear in search results.
Do you have testimonials /analytics to back-up your work.
Of course! Just shoot an email over to kris@blogyourwine.com, and I’ll be more than happy to send them over to you.
Application Process
1. Send an email to me at kris@blogyourwine.com or call 904-472-1727 to let me know you are interested in having me talk about your wines online.
2. Whilst this website gives a brief overview of this program, a more detailed conversation (10-20 mins at most) is needed for a more thorough understanding of the full program.
3. Send samples of your wine to taste and approve.
4. Once approval has been given and I have collected all the information I need, I will use social media to talk about your wine online.
Accessibility
Accessibility modes
Epilepsy Safe Mode
Dampens color and removes blinks
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Online Dictionary
Readable Experience
Content Scaling
Default
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Default
Line Height
Default
Letter Spacing
Default
Left Aligned
Center Aligned
Right Aligned
Visually Pleasing Experience
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Easy Orientation
Mute Sounds
Hide Images
Virtual Keyboard
Reading Guide
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Big Light Cursor
Cognitive Reading
Navigation Keys
Voice Navigation
Blog Your Wine
Accessibility Statement
www.blogyourwine.com
December 21, 2024
Compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Advocate your wine/winery through social media.
Create user-friendly and engaging content based solely around your wines.
Original wine insights in video form. Short, to the point, fun, packed full of information, and with high search visibility.
Wine insights in text form which give a detailed background on the wines you produce, rather than strictly focusing on taste.
Original editorial-quality photos of your wines taken and hosted online in various forums, again with high search visibility.
Meals created specifically to pair with your wines, with the results being documented and published.
Submission of created content to online wine networks / communities.
Engaging the public through online conversation on various social media outlets.