difficult to pronounce wine

Yes they will! This according to new research which found that, in the eyes of the consumer, a wine will taste better if a winery is hard to pronounce. Brock University professor, Dr Antonia Mantonakis, found that English-speaking wine consumers were more likely to buy wine from a winery with a difficult-to-pronounce name. Participants in the study also rated wine more highly in a blind tasting, and were prepared to pay more money for the…