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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook–Part 2

Continuing on from my post yesterday, these are my top 5 mistakes wineries (and other businesses) make on Facebook.     5. Not Embracing the Human Element As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content! In order to embrace the human element, it is wise to show your audience what you…

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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook – Part 1

This is a post that I have been wanting to write for quite some time, but am only just now getting round to it. First of all I wanted to use real examples to illustrate each point, and I knew that would take a certain amount of labor in order to collect each screenshot. I am using wineries as an example of the top 10 mistakes made on Facebook, but it can indeed be applied…

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The Great Twitter Wine Exchange–Part 1 of 2: Caparone Sangiovese

I’m going to say we are the first to ever do this through Twitter! One of the people I have been randomly talking to through Twitter is Kevin Widmer, who goes by the obscure Twitter name of @billybuttock. The rules of our wine exchange were simple: you send me a bottle, I’ll send you a bottle. The only stipulation was that the wine had to be under $20 retail. Below is the wine I chose…

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