Heineken

News article taken from the National Post  We see product placement everywhere. A trip to the movies has become a trip to a subliminal shopping mall, where the underlying takeaway message is: buy this. But what happens when film fans don’t like what the product placers are selling? What happens when they start messing around with something important? What happens when they turn James Bond, a suave, martini-drinking British secret agent, into a beer-drinker? That…