Social Media
Kris Chislett to Speak at the Texas Wine and Grape Growers Association 2013 Conference.
Kris Chislett TWGGA Press Release
Read MoreKris Chislett Selected to Speak at the Eastern Winery Exposition 2013 Conference.
Just a little self promotion…I hope you don’t mind… [Lancaster, Pennsylvania, November 8, 2012] – Richard Leahy Conference Program Director for the Eastern Winery Exposition today announced that Kris Chislett will speak at the 2013 Eastern Winery Exposition Conference, taking place March 6-7 at the Lancaster County Convention Center in Lancaster, Pennsylvania. The Eastern Winery Exposition is an Eastern-focused wine industry trade show and conference designed to provide the Eastern U.S. and Canadian wineries and…
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The Wine Spectator FINALLY Discovers the Secret to a Successful Facebook Post.
This made me smile when I saw it yesterday! Let me explain what we’re looking at… The below image shows a screenshot taken from the Wine Spectator Facebook Page from this September. The range of likes they received (at least when you look at this particular month), ranges from 11-40, the number of comments is from 0-20 and the number of shares is from 0-13. I would be quite happy with those numbers, but then…
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I Made the Front Page of Pinterest!!! Now I Can Retire!!!
An interesting thing happened yesterday! The Mrs. was scrolling through the popular page on Pinterest (as she does on a weekly basis), and she saw an image she recognized. Randomly enough, it was my wine bottle Christmas lights! This particular photo was from a post I did back in December of 2010, way before I even started using Pinterest, and therefore wasn’t one of the items I had pinned. In fact, if you perform a…
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Are Wine Apps a Dead and Dying Breed?
Paul Mabray (owner of Vintank) writes in Palate Press: Why are wine iPhone and Android apps not succeeding when other niche apps like Foodspotting are doing so well? Over the last year and a half we have seen the most tragic case of inertia for wine apps, with many going out of business and most of the stars stagnating and wasting screen space on our phones. We watched as apps shot into the scene…
Read MoreEat It, Don’t Tweet It!
I probably should follow this advice…anyone else guilty?
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10 Questions to Ask Yourself Before You Start a Blog – Part 2 of 2.
The 2nd part of my 10 questions to ask yourself before you start a blog… 5. What are you really hoping to achieve from starting a blog? Money? Fame? Credibility? Free stuff?Without defining your purpose from the get-go, you’ll have no clear direction and/or achievable benchmarks on which to measure your performance. These benchmarks don’t always have to be money-based; for example, one of the goals I set myself early in my blogging, was…
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Are Bloggers Disclosing their Relationships with Companies?
News article taken from Libation Law BlogMost people are probably very unaware, but the FTC has very strict guidelines regarding the disclosure of any relationship a company has with someone tweeting or blogging reviews of their products. The Federal Trade Commission’s guidelines “Concerning the Use of Endorsements and Testimonials in Advertising” are a pretty short read. Which is interesting given that they can amount to some extremely hefty penalties for any winery or brewery that…
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10 Questions to Ask Yourself Before You Start a Blog – Part 1 of 2.
As is the way with these types of posts, I started writing this article hoping to try and fit it all into one, and soon realized that it just wasn’t going to happen. In reality, this post could have probably been 10x the length it is right now. What follows is part 1, and part 2 will probably be posted sometime over the next few days. These are my 10 questions to ask yourself (in…
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French Winemakers Slowly Making Friends with Social Media.
French wineries, like over-tired children, are kicking and screaming but slowly making their way onto social media, a survey has revealed. The survey of 528 wineries in the United States and France conducted by ABLE Social Media Marketing found that while 94% of U.S. vintners were on Facebook, only 53% of their French counterparts were. But the French are slowly coming online. A similar 2010 study by ABLE’s corporate predecessor mysocialwinery.com reported less than 20%…
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Why Social and Selling Don’t Mix….Another Nail in the Coffin for the Question of ROI in Social Media.
The news this week reported on Bloomberg.com doesn’t exactly help provide the answer businesses were looking for, in respect to the question: “What is the true ROI of social media?” Bloomberg reported the following: “Last April, Gamestop opened a store on Facebook in an attempt to generate sales from their growing fanbase of 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Less than 6 months later, the store has been quietly…
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