social media wine

Kris Chislett Selected to Speak at the Eastern Winery Exposition 2013 Conference.

Just a little self promotion…I hope you don’t mind… [Lancaster, Pennsylvania, November 8, 2012] – Richard Leahy Conference Program Director for the Eastern Winery Exposition today announced that Kris Chislett will speak at the 2013 Eastern Winery Exposition Conference, taking place March 6-7 at the Lancaster County Convention Center in Lancaster, Pennsylvania. The Eastern Winery Exposition is an Eastern-focused wine industry trade show and conference designed to provide the Eastern U.S. and Canadian wineries and…

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The Wine Spectator FINALLY Discovers the Secret to a Successful Facebook Post.

This made me smile when I saw it yesterday! Let me explain what we’re looking at… The below image shows a screenshot taken from the Wine Spectator Facebook Page from this September. The range of likes they received (at least when you look at this particular month), ranges from 11-40, the number of comments is from 0-20 and the number of shares is from 0-13. I would be quite happy with those numbers, but then…

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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook–Part 2

Continuing on from my post yesterday, these are my top 5 mistakes wineries (and other businesses) make on Facebook.     5. Not Embracing the Human Element As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content! In order to embrace the human element, it is wise to show your audience what you…

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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook – Part 1

This is a post that I have been wanting to write for quite some time, but am only just now getting round to it. First of all I wanted to use real examples to illustrate each point, and I knew that would take a certain amount of labor in order to collect each screenshot. I am using wineries as an example of the top 10 mistakes made on Facebook, but it can indeed be applied…

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